Dravidian Journal of Commerce and Management Studies

+91-8147328889

dravidianpublication@gmail.com

Mon - Sat: 10:00am - 7:00pm

Facebook-f Twitter Pinterest Youtube Twitch
Dravidian publication logo
dravidianpublication.com

Dravidian Journal of Commerce and Management Studies |ISSN: 3107-6378 (Online)

international

+91-8147328889

dravidianpublication@gmail.com

Dravidian publication logo

dravidian publication

Dravidian Journal of Commerce and Management Studies

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram Volume No.1 (2025) / Issue No.2 (March) / 5/Page(64-73) Author Name : Amira Zainab Khanum M and Prof. Noor Afza Abstract: In order to compare Facebook and Instagram’s efficacy in marketing lifestyle products. It is critical for marketers to comprehend […]

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza) Read More »

Investor Behavior Toward Gold During Economic Uncertainty in India (Author: Manjuladevi H. S and Ashoka H L)

Archives, Dravidian Journal of Commerce and Management Studies, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

Investor Behavior Toward Gold During Economic Uncertainty in India Volume No.1 (2025) / Issue No.2 (June) / 4/Page(52-64) Author Name : Manjuladevi H. S and Ashoka H L Abstract        Gold remains a vital component of India’s financial and cultural fabric. During periods of economic uncertainty, investors often reallocate their portfolios toward gold as a safe-haven

Investor Behavior Toward Gold During Economic Uncertainty in India (Author: Manjuladevi H. S and Ashoka H L) Read More »

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets Volume No.1 (2025) / Issue No.1 (March) / 6/Page(49-66) Author Name : Ashwini and Dharmananda M Abstract: This article examines the financial market responses in India and Pakistan following the terrorist attack in Pahalgam, Jammu and Kashmir, on April 22, 2025, which

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada) Read More »

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption(Padmanjali K and R Selvi)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption Volume No.1 (2025) / Issue No.1 (March) / 5/Page(43-49) Author Name : Padmanjali K and R Selvi In the Indian banking industry, automation has continuously been a major force behind change, especially in the areas of operations, procedures, services, and structure. The awareness, use, and salient characteristics

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption(Padmanjali K and R Selvi) Read More »

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY Volume No.1 (2025) / Issue No.1 (March) / 4/Page(30-43) Author Name : Amira Zainab Khanum M and Noor Afza This study explores the influence of digital marketing on consumer buying behaviour within the beauty and cosmetic industry

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza) Read More »

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks (Purushotama G & Dr. K. Kathikeyan)

Archives, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks Volume No.1 (2025) / Issue No.1 (March) / 3/Page(21-29) Author Name : Purushotama G and Dr. K. Kathikeyan Abstract: In recent years, Corporate Social Responsibility (CSR) has evolved beyond philanthropic obligations to become a strategic tool for

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks (Purushotama G & Dr. K. Kathikeyan) Read More »

Impact Of Information Technology On Supply Chain Management Performance: A Study Of Select Manufacturing Industries (Gopala K N and B Shekar)

Archives, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Impact Of Information Technology on Supply Chain Management Performance: A Study of Select Manufacturing Industries Volume No.1 (2025) / Issue No.1 (February) / 2/Page(19-35) Author Name : GOPALA K N and B. SHEKHAR This study explores the impact of Information Technology (IT) on Supply Chain Management (SCM) performance within select manufacturing industries in India. With

Impact Of Information Technology On Supply Chain Management Performance: A Study Of Select Manufacturing Industries (Gopala K N and B Shekar) Read More »

Influence of Psychological Contract on Faculty Performance (Author: IMPA B J and R Mahesh)

Archives, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Influence of Psychological Contract on Faculty Performance of Public, Deemed and Private Universities in Karnataka Volume No.1 (2025) / Issue No.1 (February) / 2/Page(1-18) Author Name : IMPA B J and R Mahesh The psychological contract is one of the most important notions in the field of HR. The Psychological Contract is quite different to

Influence of Psychological Contract on Faculty Performance (Author: IMPA B J and R Mahesh) Read More »