Dravidian Journal of Commerce and Management Studies

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Dravidian Journal of Commerce and Management Studies |ISSN: 3107-6378 (Online)

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+91-8147328889

dravidianpublication@gmail.com

Dravidian publication logo

dravidian publication

Articles

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram Volume No.1 (2025) / Issue No.2 (March) / 5/Page(64-73) Author Name : Amira Zainab Khanum M and Prof. Noor Afza Abstract: In order to compare Facebook and Instagram’s efficacy in marketing lifestyle products. It is critical for marketers to comprehend […]

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza) Read More »

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis (Author: Ashwini and Dr. Dharmananda M and Dr. Harisha B)

Archives, Articles, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis Volume No.1 (2025) / Issue No.2 (JUNE) / 2/Page(19-32) Author Name : Ashwini and Dr. Dharmananda M and Dr. Harisha B Abstract The performance of the Indian banking sector has a direct and substantial impact on equity markets, with the Bank

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis (Author: Ashwini and Dr. Dharmananda M and Dr. Harisha B) Read More »

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets Volume No.1 (2025) / Issue No.1 (March) / 6/Page(49-66) Author Name : Ashwini and Dharmananda M Abstract: This article examines the financial market responses in India and Pakistan following the terrorist attack in Pahalgam, Jammu and Kashmir, on April 22, 2025, which

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada) Read More »

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption(Padmanjali K and R Selvi)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption Volume No.1 (2025) / Issue No.1 (March) / 5/Page(43-49) Author Name : Padmanjali K and R Selvi In the Indian banking industry, automation has continuously been a major force behind change, especially in the areas of operations, procedures, services, and structure. The awareness, use, and salient characteristics

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption(Padmanjali K and R Selvi) Read More »

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY Volume No.1 (2025) / Issue No.1 (March) / 4/Page(30-43) Author Name : Amira Zainab Khanum M and Noor Afza This study explores the influence of digital marketing on consumer buying behaviour within the beauty and cosmetic industry

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza) Read More »