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Dravidian Journal of Commerce and Management Studies |ISSN: 3107-6378 (Online)

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Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram Volume No.1 (2025) / Issue No.2 (March) / 5/Page(64-73) Author Name : Amira Zainab Khanum M and Prof. Noor Afza Abstract: In order to compare Facebook and Instagram’s efficacy in marketing lifestyle products. It is critical for marketers to comprehend […]

Comparative Analysis of Social Media Platforms: Effectiveness in Promoting Lifestyle Products on Facebook vs. Instagram (Author: Amira Zainab Khanum M and Prof. Noor Afza) Read More »

Investor Behavior Toward Gold During Economic Uncertainty in India (Author: Manjuladevi H. S and Ashoka H L)

Archives, Dravidian Journal of Commerce and Management Studies, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

Investor Behavior Toward Gold During Economic Uncertainty in India Volume No.1 (2025) / Issue No.2 (June) / 4/Page(52-64) Author Name : Manjuladevi H. S and Ashoka H L Abstract        Gold remains a vital component of India’s financial and cultural fabric. During periods of economic uncertainty, investors often reallocate their portfolios toward gold as a safe-haven

Investor Behavior Toward Gold During Economic Uncertainty in India (Author: Manjuladevi H. S and Ashoka H L) Read More »

INCLUSIVENESS OF SPIRITUAL AND MORAL LEARNING IN HIGHER EDUCATION TO MEET INTERNATIONALIZATION THROUGH THE INDIAN EDUCATION SYSTEM (Author: Subramanyam B and Manisha B S)

Archives, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

INCLUSIVENESS OF SPIRITUAL AND MORAL LEARNING IN HIGHER EDUCATION TO MEET INTERNATIONALIZATION THROUGH THE INDIAN EDUCATION SYSTEM Volume No.1 (2025) / Issue No.1 (March) / 3/Page(33-51) Author Name : Subramanyam B and Manisha B S Abstract In the Indian setting, education can be divided into two categories: ancient and contemporary. Before the current educational system,

INCLUSIVENESS OF SPIRITUAL AND MORAL LEARNING IN HIGHER EDUCATION TO MEET INTERNATIONALIZATION THROUGH THE INDIAN EDUCATION SYSTEM (Author: Subramanyam B and Manisha B S) Read More »

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis (Author: Ashwini and Dr. Dharmananda M and Dr. Harisha B)

Archives, Articles, Issue 2 (April-June), Vol. 1 No. 1 (2025) /

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis Volume No.1 (2025) / Issue No.2 (JUNE) / 2/Page(19-32) Author Name : Ashwini and Dr. Dharmananda M and Dr. Harisha B Abstract The performance of the Indian banking sector has a direct and substantial impact on equity markets, with the Bank

Impact of HDFC Bank and Major Bank Results on Bank Nifty: A Comprehensive Analysis (Author: Ashwini and Dr. Dharmananda M and Dr. Harisha B) Read More »

ICT for Agriculture: Transforming Rural Livelihoods through Digital Innovation (Author: Dr. Shobha C)

Issue 2 (April-June), Vol. 1 No. 1 (2025) /

ICT for Agriculture: Transforming Rural Livelihoods through Digital Innovation Volume No.1 (2025) / Issue No.2 (April-June) / 1/Page(1-19) Author Name : Dr. Shobha C ABSTRACT: This theoretical study explores the transformative role of Information and Communication Technology (ICT) in agriculture, with a focus on its potential to enhance rural livelihoods and promote inclusive development. As

ICT for Agriculture: Transforming Rural Livelihoods through Digital Innovation (Author: Dr. Shobha C) Read More »

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets Volume No.1 (2025) / Issue No.1 (March) / 6/Page(49-66) Author Name : Ashwini and Dharmananda M Abstract: This article examines the financial market responses in India and Pakistan following the terrorist attack in Pahalgam, Jammu and Kashmir, on April 22, 2025, which

Diverging Fortunes: Analyzing the Pahalgam Attack’s Impact on Indian and Pakistani Financial Markets (Ashwini & Dr.Dharmanada) Read More »

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption(Padmanjali K and R Selvi)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption Volume No.1 (2025) / Issue No.1 (March) / 5/Page(43-49) Author Name : Padmanjali K and R Selvi In the Indian banking industry, automation has continuously been a major force behind change, especially in the areas of operations, procedures, services, and structure. The awareness, use, and salient characteristics

Exploringthe Advantages and Disadvantages of Mobile Banking Adoption(Padmanjali K and R Selvi) Read More »

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza)

Archives, Articles, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY Volume No.1 (2025) / Issue No.1 (March) / 4/Page(30-43) Author Name : Amira Zainab Khanum M and Noor Afza This study explores the influence of digital marketing on consumer buying behaviour within the beauty and cosmetic industry

IMPACT OF DIGITAL MARKETING ON CONSUMER BUYING DECISIONS FOR BEAUTY AND COSMETIC PRODUCTS: A STUDY IN TUMKUR CITY (Amira Zainab Khanum M and Noor Afza) Read More »

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks (Purushotama G & Dr. K. Kathikeyan)

Archives, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks Volume No.1 (2025) / Issue No.1 (March) / 3/Page(21-29) Author Name : Purushotama G and Dr. K. Kathikeyan Abstract: In recent years, Corporate Social Responsibility (CSR) has evolved beyond philanthropic obligations to become a strategic tool for

CSR as a Tool for Financial Inclusion: An Evaluation of Flagship CSR Projects of Indian Public Sector Banks (Purushotama G & Dr. K. Kathikeyan) Read More »

Impact Of Information Technology On Supply Chain Management Performance: A Study Of Select Manufacturing Industries (Gopala K N and B Shekar)

Archives, Dravidian Journal of Commerce and Management Studies, Issue 1 (Jan-March), Vol. 1 No. 1 (2025) /

Impact Of Information Technology on Supply Chain Management Performance: A Study of Select Manufacturing Industries Volume No.1 (2025) / Issue No.1 (February) / 2/Page(19-35) Author Name : GOPALA K N and B. SHEKHAR This study explores the impact of Information Technology (IT) on Supply Chain Management (SCM) performance within select manufacturing industries in India. With

Impact Of Information Technology On Supply Chain Management Performance: A Study Of Select Manufacturing Industries (Gopala K N and B Shekar) Read More »